With hundreds of medications in the market, Pharm Ltd. needed a proper method.

With hundreds of medications in the market, Pharm Ltd. needed a proper method.

The teams focused their efforts on a few of the highest-value S&OP levers.

In particular, the initial state of the company’s sales and operations planning capabilities.

Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced.

The effort vastly improved the com- pany’s planning and execution functions, created and.

Growth through innovation. Rather than be constrained by ideas for new products, services.

Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are.